Launch Day
Launch Day
Our Why
THE CO-CREATION RESIDENCY
The REDO Initiative by WELLMADE is an original attempt to take on the fast furniture dilemma, beginning in our factory located in Rizal. REDO is an aspiration brought forward by a commitment to enhance lives and communities through the preservation of local craftsmanship and traditions and the evolution of deadstock through innovative and sustainable practices.
The two pillars of this project are sustainability and collaboration.
On Sustainability
Excesses are a natural, inevitable occurrence in productions across industries, be it furniture, food, fashion, et cetera. Scraps occur in cooking; trimmings in fashion, off-cuts in furniture. When enacting research & development (R&D) for any goods, excesses show up as “leftovers”, but they can also be the attempts or learning curves that lead to the final product.
When we sit on the chairs we have at home, do we think about where they came from; how they came to be, or perhaps the raw goods they derived from? It’s likely that most people don’t consider these aspects of production because they simply aren’t aware of it.
We define excesses in production as “dead stock”. Dead stock definitely still has hope for use – as by definition, they are only the negatives of materials in usable conditions. Dead stock typically has the ripeness to be transformed into new, functional and appreciated items.
On Collaboration
As participants in a manufacturing and supply chain, we aspire to show up as responsibly as we can, and offer aspiring designers the opportunity to create responsibly as well. Collaboration or “co-creation” comes into play in this initiative because this cannot be successful if enacted alone - it requires collective understanding through supply chain education.